MindBody
Your workout, Your way
OVERVIEW
Mobile app redesign
Mobile booking service for fitness classes
‘Mindbody’ provides online scheduling for the wellness services such as fitness, spa, and hair salon appointments around the world. Based on the desk research and the US Consumer Survey conducted by Mindbody, I discovered three pain points and redesigned the service.
Project Type
DURATION
problems & solutions
- The landing page is overwhelmingly filled with multiple options and deals
- Information is unorganized
01.
onboarding & home page
Users have to check out two separate pages (Class Info & Studio Info) to gather information I need
- Filter options disappear on a map view
- Users have to manually check if studios have classes that cater to user’s need
02.
Search
Users have to check out two separate pages (Class Info & Studio Info) to gather information I need
- Users have to check out two separate pages (Class Info & Studio Info) to gather information
- Photos of fitness area, shower, and locker rooms are highly needed
03.
Class Info Page
Users have to check out two separate pages (Class Info & Studio Info) to gather information I need
01. discover
Desk Research
Users use the app to explore different options and try out many classes without having to commit to a single class. Flexibility also plays an important role especially for working adults who tend to make a booking on the very day of class.
Findings on Target Audience
Virtual class
17%
Consumers that are reluctant to return has responded to have established a new at-home virtual routine
key factors for booking
Location, Price and Cleanliness
Location and price matter the most to the consumers, but cleanliness has also emarged as a key factor
Various workouts
66.5%
Consumers stated they prefer a fitness studio with a variety of workout types available
BEGINNER ROUTINES/CLASSES
17%
Consumers (even the experienced users) are considering joining a studio or gym for the first time.
Source: the Mindbody 2021 US Consumer Survey and the Mindbody 2021 US Business Study
I monitored App store reviews from the last six months (from November 2021 to April, 2022) to better understand what pain point active users have.
Competitor Analysis
I analyzed 3 direct competitors by monitoring app store and blog reviews from the active users. Using these apps knowing what strengths and weaknesses they have, I could specify the problems users have.
Research Synthesis
I synthesized the information and found 15 most common pain points. I narrowed them down to top 3 for the scope of my design.
With the key insights I gained from the research, I came up with 3 criteria that would set the direction of my design solution.
USER’S INTEREST
By personalizing a onboarding process with a few questions and displaying the information based on interests, users will be able to find what they want more easily.
Key insightS
FILTERS
Providing users with the options to filter out their search on a Map View is highly needed
readability
Users will be find the necessary information within a page. I discovered the users’ priorities when booking a class and implemented them into a page layout.
02. define
User Persona & Journey Map
Based on the findings from desk research, I created a user persona. It helped me empathize with my target user and identify the pain points.
03. ideate
Wireframe
I narrowed down to the MVP(Minimum Viable Product) by validating the concepts with the key insights from the research. Below are the low fidelity designs and the user journey from onboarding to booking.
04. prototype
High Fidelity Design
Design System
The design centers around the color orange, which is the primary color of the MindBody. I then added the secondary color green to convey various information intuitively and enhance its aesthetics.
